What began as a hobby to help friends find real estate became Israela Haor-Friedman's Passion for connecting people to the amazing schools, art, culture, history, and vibrant, diverse neighborhoods that make the Main Line the place they'll love to call home. Born and raised in Venezuela and fluent in English, Spanish and Hebrew, Israela earned her degree at Temple University. As a contracts attorney for Dechert LLP, she analyzed documents for complex international pharmaceutical litigation – and honed the skills and eye for detail she'd soon put to work for buyers, sellers, and renters. Married and mother to three young children, Israela made the full-time leap to real estate after years of helping friends and family find the homes and communities they loved. A proud Maine Line resident since 2003, she has deep roots in the community and serves as President of the Lower Merion Synagogue Sisterhood. She revels in the joy that comes with connecting clients to the communities, people, and networks that become beloved parts of the place they'll call home.


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"Israela was at our side from the moment we decided to move to Philly. She always had the best interest of our family and budget in mind. She was at our side from beginning to end. We really feel that we were able to secure this purchase for our family due to her responsiveness and negotiation skills. We constantly recommend her to people in the market for a new home. Anyone using Israela to purchase a new home will be in good hands!"

Weitz Family

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